Career Coach Club by Kerri Twigg

Career Coach Club


January 14th: Finding your Career Coach USP

Knowing what you're selling is a must-have marketing move. In this class, you'll learn what is unique about your coaching style and how to sell that to bring in more clients (and have your own brand clarity).

January 28th: Lead Magnet Conversation

This class is all about how to make a lead magnet and what do with it. A lead magnet is a piece of content that gets people interested in you and your work. I'll share how it works for me and then give you the steps to make your own. 

(if you cannot attend the live class, the recording will be sent after each class).


I love this sector. 

The cool thing about career coaching is that you get to help people figure out their life and life's work. I can't think of anything more meaningful than that. 

People who have awesome careers are:
  • happier at work
  • less likely to harm themselves or others
  • more likely to innovate and solve the world's problems
And career coaches help people to land ideal work that enables that kind of world. We're not satisfied when someone lands any job. It needs to be the ideal one for them.

My business and I thrive in the career development sector.  I love it here. But I know there are smart coaches out there who aren't thriving. I want to help in two ways:

1. COACH TRAINING. Provide relevant, fun and inspiring training to enhance your coaching practice (think new tools, techniques, processes & prompts) that you can't wait to try!

2. BUSINESS AND MARKETING TRAINING. Being an awesome coach is one thing. Having a thriving business is another. Since the beginning of my business I have never struggled to find or land clients.  You don't need to struggle either.

I know you are super at helping other people sort their stuff out. But being a career coach doesn't mean you don't need any help or support.

Your work as a career coach, whether as a self-employed person or part of an institution, corporation, not-for-profit or side hustle matters too.  And it requires regular investment in your work. 

As the future of work asks everyone to change, career coaches need to be right there alongside the change -- helping our clients to navigate and master the change. 

You need resources to keep you inspired and testing things, just like you ask your clients to do.

And I know from running my own coaching practice that I had to dig into some wild places to find inspiration and resources to enhance this work. And then I transformed those resources to work specifically for career coaching.

I don't know about you, but I find a lot of the resources and workshops that are meant for career practioners to be dry and it more "suity" that I'm looking for. 

Real career coaches aren't having pretty conversations in high-rise buildings -- we're talking to real people in the muck of it all, trying to figure stuff out. 

I think our training can be a bit in the muck too.

Also, we should talk about earning money.

Most people are drawn to this work because they want to help people. Cool. Me too. But it can help you too.

I come from not-for-profits, so I get it.  And if that is meeting all your needs, cool.

But, if you're wondering how to move from helping people for free to helping people and building an abundant life -- I can help with that too.

An abundant life to me by the way, is a life where I never struggle to gain clients, work or pay my bills. It's a handful of small vacations, Fridays off and taking afternoon walks with my dog. I'm not talking about multiple houses rich -- I don't strive for that. You go for what you want to go for.

Making money as a career coach is harder than it looks like from the outside. It has traditionally been seen as low value (often these roles are underpaid in the not-for-profit or post-secondary sectors) or can be done with a book. Part of being in this business is helping to rebrand career development as a cutting edge sector,  and you get to be part of making that happen. 

The Career Coach Club is here to help you grow and love your career coaching business

The Career Coach Club is for aspiring and established career coaches who want grow their personal coaching practices.

It is for people who want to grow their practice through meaningful reflection, activities and action. 

Every month we dive into two career development topics that you can use in your life. 

The membership is month-to-month. Attend the sessions you want and take breaks as you need them.

When you enroll in the Career Coach Club membership, here's exactly what you'll do:

  • You will spend two hours every month examining a new career coaching method + something to build your business. 

  • You will get additional resources on how to implement the tool/technique into your life.

  • You will craft experiments to know yourself better.

  • You will reflect on those experiences to make business decisions.

  • You will learn what your ideal coaching practice looks like.

  • You'll practice improving the way you talk about your coaching work and the difference you make.

The process and techniques you'll learn in the Career Coach Club have been developed for over 8 years by researching and helping thousands of clients figure out their ideal work style and career & helping to build several successful businesses.


I work internationally and all the programs/services I subscribe to as a business are in USD. Please check the exchange rate to ensure you are comfortable with the price as all sales are final.

Recent posts


On yesterday's call, I mentioned creating a group board (or a few) on Pinterest that we could all contribute and pin stuff to. 

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Thanks for coming to class today. It was a pleasure to teach again. 

You can access the recording here:

See you on the 28th.
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Happy New Year coaches!

We're back live tomorrow, with a class on Finding your Coaching USP (unique selling proposition)

Kerri Twigg is inviting you to…
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Good afternoon. 

I'm plotting out the schedule for January, the call dates will be January 14th & January 29th, both at noon CST. 

Were there…
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The final class in the Building Online Classes bundle is today at noon.

If you're joining us live, we'll be here:

Kerri Twigg is inviting…
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Career Coach Club

$30 / month
$300 / year (save 17%)
Includes access to 3 products:
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